1000 Days and Counting: How can we accelerate public support and excitement?

It was great to see the countrywide celebrations marking 1000 days to go before the 2010 World Cup kicks off in South Africa. I am not one for celebrations of this nature and would rather prefer if all our energies and resources be directed at implementation; making sure that we do all that is necessary to get us ready for 2010. However I could not help notice the few participants in these celebrations, not even to mention the demographic make up of those that participated. As a sport mad South African but moreover as a person who understands the importance of 2010 and what it is bringing to the African Continent in terms of socio-economic benefits, not even to mention the psychological impact, I am worried about how the South African Public in general, and Capetonians in particular are embracing the 2010 phenomena. As Capetonians we need to start getting excited now, our excitement should accelerate our resolve to become custodians of 2010, no matter where we live. We need to begin to exercise more warmth towards visitors in our City; we need to embrace these visitors as important players in shaping the economic future of the Cape. We need to provide these visitors with an experience beyond their wildest dreams, an experience that should be felt throughout the tourism value chain: taxi operators, front line desk staff at accommodation establishments, restaurants and their staff, retail shops, the list is endless; however we as ordinary Capetonians should also bring our part. Now is the time for us to start building excitement and hype. I would love to hear from Capetonians on how we can start accelerating excitement in our City; but in particular specific projects that can start this process.